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But brand and retailer participation on the platform is growing. Roblox makes it easy to discover and create new games, which means even small brands with tiny budgets (local grocers, for instance) are building audiences via new games.Īt the moment advertising on Roblox is basic - a mix of banner ads and in-game wardrobe partnerships. Key takeaway 1: Empower customers, and co-create for genuine innovation 2. Lockdown Co-creation: Nike + Roblox for Air Max Day in 2020

In the first nine months of 2020, Roblox users spent a collective $1.2 billion on in-game currency, up 171% from 2019, and players have created a whopping 50 million games on the platform. Its most popular games are free, monetising as players spend in-game, using virtual cash called Robux. Craig Donato, Chief Business Officer, Robloxīecause Roblox doesn’t build the games that run on its platform, it leaves the doors wide open for developers of all ages to design their own games. “We did a lot of work at the beginning of COVID to make sure it was super simple for kids to make games.

Game creators are set to bank more than US $250 million in 2020, and have even paid for their college tuition with their Roblox earnings.

75% of US kids between 9 and 12 use RobloxĪ great proportion of Roblox content is made by the kids themselves - they earn a quarter of the revenue from sales of their creations on the platform.

Users: 150 million monthly active users in 200 countries (2020).

The Roblox Effect: #1 online entertainment platform for <18s Adopt Me has over 3 billion plays on Roblox, and lets kids care for virtual pets It surged past Minecraft in 2020, and is aiming for a ~US$1 Billion Dollar IPO in 2021. Much more like an app-store than a game, the tween-centric platform saw a massive surge in users as shelter-in-place regulations were announced. As are millions more across the US, Europe, Asia Pacific and the Middle East (until a hotly contested ban in the UAE). Stranger Things star Noah Schnapp is a fan. With over 150 million active users, gaming platform Roblox is the most-used app for kids under 13. He drives to school in a car he’s purchased for himself, and never skips class, because attending virtual school is a big part of the Roblox experience. lives in a house he’s very proud of, that he paid for with his own money.